9 Celebrity Beauty Brands That Actually Live Up to the Hype

Since 2022, Hailey Bieber's Rhode Skin beauty line has made headlines and gone viral. The trendy brand makes highly sought-after peptide lip treatments and tints, hydrating gel serums, and more.

Hailey Bieber, Rhode

Rihanna has won nine Grammys, participated in Ocean's Eight, and manages Savage X Fenty, a successful lingerie line. Add to that, the diva owns Fenty Beauty, a renowned makeup company. Both Rihanna and LVMH control the brand.

Rihanna, Fenty Beauty

Pattern Beauty, developed by actress, producer, and singer Tracee Ellis Ross, makes products for curly, coily, and tight hair.

Tracee Ellis Ross, Pattern Beauty

Nobody rules cosmetics like Kylie Jenner. Kylie Cosmetics was started in November 2015 by the teenage businesswoman. According to its website, each product is clean, vegan, and made with healthier ingredients. 

Kylie Jenner, Kylie Cosmetics

Jennifer Lopez introduced JLo Beauty on New Year's Day 2021. The brand makes beautiful, high-quality items at affordable prices.

Jennifer Lopez, JLo Beauty

In 2019, the Calm Down singer launched Rare Beauty, a cosmetics line. It makes dozens of great items and gives back to the community. First, 1% of Rare Beauty sales support the Rare Impact Fund, which promotes young mental health and education worldwide.

Selena Gomez, Rare Beauty

Grande's first R.E.M. Beauty line debuted in November 2021. The initial collection comprised eyeliner, falsies, plumping lip gloss, and more in futuristic bottles, boxes, and tubes.

Ariana Grande, R.E.M. Beauty

Harry Styles' whimsical cosmetics company Pleasing makes enhanced nail polishes in sculptural bottles you'll want to showcase. There's more. The beloved company sells eye gel, hand creams, lip balms, colored powders, and more.

Harry Styles, Pleasing

Millie Bobby Brown named Florence by Mills after her great-grandmother in 2019. All skin types can use these sulfate-, paraben-, and phthalate-free products.

Millie Bobby Brown, Florence by Mills